Der akademische Artikel zeigt die Auswirkungen einer Geschäftsrenovierung auf neue und existierende Konsumenten auf. Dieser Artikel wurde im Rahmen von Docs@Works am Institut für Marketing and Consumer Research an der Wirtschaftsuniversität Wien vorgetragen.
Marketing Meets Architecture
Comparing the Effects of the Store Remodeling on New & Existing Customers by Dagger and Danaher (2014)
Journal of Marketing
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